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Measures
Michael Lovell
Component Summary
Go beyond arbitrary objectives.
The Skhema Method takes a shift of mindset to defer statement of quantitative and qualitative outcomes to one of the final stages of the strategy process. This contrasts significantly from taking a top-down approach that typically involves arbitrary objectives eg. 'grow revenue by 20%'.
The method ensures that the validated initiatives, and their subsequent appraisal, inform the size of the market opportunity. Target outcomes are then determined based on an judgment of how much of the opportunity can be captured.
When collating performance variables it's important to take broad consideration of observable and measurable variables that have a close correlation to the variable of interest. These variables should be closely monitored and any unintended variance trigger a reassessment of the target outcome and subsequently the initiative being pursued.
Skhema Elements
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